Private Domain Operations: A New Engine for the Integration of Digital and Physical Economy in Retail Enterprises

Authors

  • Yifei Xiong

DOI:

https://doi.org/10.54097/qaafdt41

Keywords:

Digital economy, Private domain operations, Retail business

Abstract

The current society has entered the era of digital economy, and the digital economy has become a new driving force to promote the transformation and upgrading of the real economy. The development of the digital economy provides a new platform and new space for the transformation of the real economy. In the context of the national strategy of the deep integration of the digital economy and the real economy (“digital-real integration”), retail enterprises are also facing unprecedented new opportunities and challenges. Private domain operation is becoming an important hand for retail enterprises to reconstruct their business model and enhance user value. Through the private domain operation to achieve digital transformation, private domain operation to promote the rapid integration of the digital economy and the real economy of retail enterprises, this paper in the integration of the two development overview of the analysis and research based on further analysis of the private domain operation how to promote the digital economy and the real economy in-depth integration, want to realize the digital economy and the real economy of the retail enterprise to provide a certain direction, and then effectively promote the high-quality development of the economy.

Downloads

Download data is not yet available.

References

[1] K. Zhang. "Innovative Mechanisms for the Deep Integration of Digital Economy and Real Economy in the 14th Five-Year Plan Period [J]. Economic System Reform, 2022, (04):88-94..

[2] H. Liu, Marx's Theory of Enterprise Competition and Enterprise Competition in the Age of Digital Economy [J]. Marxist Studies, 2021(10):83-92.

[3] Dahlman C, Mealy S, Wermelinger M. Harnessing the digital economy for developing countries [R]. OECD Development Centre, 2016.

[4] Manyika J, Chui M, Bughin J, et al. Disruptive technologies: Advances that will transform life, business, and the global economy [M]. San Francisco, CA: McKinsey Global Institute, 2013.

[5] Wang Shumin. Bridging the Global Digital Divide: Whither International Law [J]. Politics and Law, 2021, (06):3-15.

[6] Su Jinshu, Shan Siqing, Shuai Liguo, Tang Kun, Sui Xufeng, Li Yinong, Song Congxi, Lu Xicheng. Research on the status quo, problems and countermeasures of high-quality development of digital industrialization in China [J]. China Engineering Science, 1-12.

[7] Kamble, S. S., Gunasekaran, A., Ghadge, A., Raut, R. (2020). A performance measurement system for industry 4.0 enabled smart manufacturing system in SMMEs-A review and empirical investigation. international journal of production economics, 229, 107853.

[8] Sakrabani, P., Teoh, A. P., Amran, A. (2019). Strategic impact of retail 4.0 on retailers' performance in Malaysia. strategic Direction.

[9] Schary P B. Changing aspects of channel structure in America [J]. European Journal of Marketing, 1970, 4(3) :39-55.

[10] Li Yabing, Xia Yue. Risk Identification and Evaluation of Business Model Innovation in Retail Enterprises under the New Coronary Pneumonia Epidemic [J]. Statistics and Decision Making, 2021, 37(02):163-167.

[11] Tian Shubo. Analysis of digital transformation of retail enterprises in Yangtze River Delta in the era of digital economy [J]. Science and Technology Economic Market, 2019(11):40-42.

[12] Piotrowicz W, Cuthbertson R. Introduction to the special issue information technology in retail: towards omni-channel retailing [J]. International Journal of Electronic Commerce, 2014, 18(4): 5-16.

[13] Zhou Fen,Meng Qingliang. Research Review and Prospect of Mass Customization Service Design [J]. Science and Technology Management Research, 2013, 33(19):97-101.

[14] Wang Xuhui, LI Xiaoyu, Zhang Qilin. Construction model and strategy of online and offline logistics symbiosis for multichannel retailers [J]. Finance and Economics

[15] Xue Ke, Yu Mingyang. Generation, value and operation of private domain traffic [J]. People's Forum, 2022(Z1): 114-116.

[16] Liu Fei. Discussion on the refined operation of private traffic in “new retail” in the era of digital economy [J]. Business Economics Research, 2022(20): 40-43.

Downloads

Published

21-03-2025

Issue

Section

Articles

How to Cite

Xiong, Y. (2025). Private Domain Operations: A New Engine for the Integration of Digital and Physical Economy in Retail Enterprises. Frontiers in Business, Economics and Management, 18(3), 60-63. https://doi.org/10.54097/qaafdt41