The Road to Success of Disney's Marketing Strategy: A Perspective Based on STP Analysis and Consumer Psychology
DOI:
https://doi.org/10.54097/9460gd90Keywords:
Disney, STP analysis, Consumer psychology, Marketing strategy, Brand loyaltyAbstract
As a globally recognized entertainment brand, Disney has won the love of global consumers with its unique marketing strategy and IP consumer products. From the perspective of STP analysis and the principles of consumer psychology, this paper discusses in depth the success of Disney's marketing strategy. By analyzing consumer groups of different ages, genders and income levels, it reveals how Disney accurately positioned its market and maximized its marketing effectiveness through emotional connection, brand loyalty cultivation and exploitation of consumers' psychological weaknesses.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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