Vol. 19 No. 2 (2025)

Articles

• Research on the Influence of E-Commerce Platform Marketing Strategy on Customers Purchase Intention Take Pinduoduos bargaining activity as an example

  Yinuo Ma

  1-3

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• The Road to Success of Disney's Marketing Strategy: A Perspective Based on STP Analysis and Consumer Psychology

  Quanwen Ding

  4-6

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• Application Study of Intelligent Risk Assessment in Investment Management

  Yigang Wang

  7-11

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• Research on the Impact of Real Estate Investment on Housing Prices Case Study of Anhui Province

  Sixuan Zhu

  12-16

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• Research on Six Sigma in the Service Industry

  Yan Xie, Yuanfan Dong

  17-20

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• An Analysis on The Promotion of Engineers' Professional Spirit from The Perspective of Engineering Ethics

  Linge Li, Na Li

  21-25

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• Research on the Balance Optimization of Glass Production Line Based on Flexsim

  Yifan Jiang

  26-28

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• Sigma in the Service Industry

  Lingling Long

  29-32

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• A study on Scheduling of Human Resource Constrained Projects with A Single Model of Minimised Duration Targets

  Qingyi Wang

  33-37

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• A Study of Six Sigma Management Theory in the Service Industry

  Qingyi Wang

  38-43

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• The Value and Application of Marxist Theory and Social Science Methodology in Accounting

  Xin Yi, Yuwei Liu, Zhoupei Yang, Yulu Han

  44-47

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• Discuss How to Make All Kinds of Value of Engineering Tend to Be Positive

  Yuanfan Dong, Yan Xie

  48-51

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• Study on Paths and Countermeasures to Promote Green and Low Carbon Transition of Energy Sources

  Fanglin Wei, Hongyu Yao

  52-55

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• Empirical Analysis of Foreign Direct Investment and Its Influencing Factors: A Case Study of Henan Province

  Huimin He, Qin He

  56-61

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• Application of Digital Twin Technology in Mechanical Fault Diagnosis and Prediction

  Changping Duan, Chengling Tan

  62-65

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• Research on Layout Optimization of Furniture Workshop Based on SLP

  Linge Li, Zhipeng Wang

  66-75

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• Resilience Building of Natural Gas Trade Network Security under Dual Carbon Targets: A Study on Risk Identification and Multidimensional Strategies

  Fanglin Wei, Hongyu Yao

  76-81

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• The Analysis of Exchange Rate Fluctuations in China's Economic Fluctuations

  Huimin He, Qin He

  82-86

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• Study on the Impact of Digital Economy on High-Quality Development in Sichuan Province

  Hongyu Zeng

  87-93

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• Research on Hotel Marketing and Revenue Strategies Based on SWOT and STP Analysis

  Yan Xie, Sen Zhang

  94-101

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• The Dual Effects of the EU Carbon Border Adjustment Mechanism on Environmental Quality in Exporting Enterprises' Locations Mechanisms, Case Studies, and Policy Implications

  Linshu Fu, Tong Wu, Xinyue Zhong, Jianing Gong

  102-106

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• The Role of Flexible Work Arrangements in Promoting Workplace Diversity and Inclusion

  Qingyi Wang

  107-110

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• Green Productivity and Energy Efficiency Optimization in the Transformation of Intelligent Manufacturing: Challenges, Opportunities and Strategies

  Xinyi Yang, Wending Peng, Yiran Liu, Shiyi Zhang

  111-117

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• Organizational Drivers of Turnover Intention in China’s Manufacturing Industry: Evidence of the Mediating Role of Employee Motivation

  Qi Sheng, Datin Dr. Norhanim Binti Dewa

  118-127

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• Intelligent Manufacturing: A New Engine Driving the Transformation and Upgrading of Manufacturing Industry

  Changping Duan, Chengling Tan

  128-130

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• Research on the Influence of Indoor Light Environment on Students' Learning Efficiency Based on the Perspective of Human Factors Engineering

  Qin He, Huimin He

  131-136

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• The Impact of Digital Transformation of Manufacturing Enterprises on the Advancement of Global Value Chain Status

  Jiayue Zhang, Guoqing Zheng, Weiyan Wang, Yinyin Luo, Wenya Zhang

  137-144

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• Research on the Impact of Customer Experience on Customer Stickiness in The Context of E-Commerce Live Streaming

  Yuan Liang

  145-151

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• Research on the Impact of ESG Information Disclosure on Corporate Financial Performance Taking Pinduoduo as an Example

  Xiaoke Guo, Changying Chen

  152-157

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• Reflection and Reform of my country's Commercial Housing Pre-sale System

  Jiahui Xu

  158-161

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• Strengthening the Resilience of China's Natural Gas Trade Network Security An Energy Security Perspective under the "Dual Carbon" Goal

  Qin He, Huimin He

  162-168

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• The Application Practice of PDCA Cycle in Improving Product Quality

  Yuanfan Dong, Linge Li

  169-172

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• The Metaverse empowers the Research, Study, Culture and Tourism Industry: Value, Challenges and Future Trends

  Jinghui Guo

  173-177

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• Research on Enterprise Financial Text Mining and Risk Management System Based on BERT

  Rahul Mehta, Jiajia Chew, Xiangang Wei, Emily Saunders, Xu Zhu, Chao Zhang

  178-184

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• Research on the Energy Efficiency Optimization Scheduling Method of Multi-Load Trolleys in Workshops

  Xinyi Chen

  185-190

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• New Quality Productive Forces, Factor Allocation, and High-Quality Development of New Energy Vehicle Enterprises

  Xiangyu Du

  191-195

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• Decomposition of Driving Factors of Green Innovation in Carbon Emissions Trading Pilot Enterprises

  Chao Yang

  196-201

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• Analysis of Xiaomi's Oversea Expansion Strategy: The Case of Indian Market

  Zixuan Lin, Siyi Ye, Zerong He, Huashen Cao

  202-206

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• The Impact of Big Data on the Transformation of Enterprise Financial Decision-Making

  Yulu Han, Xin Yi, Zhoupei Yang, Ying Guo

  207-209

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• Definition, Causes and Solution Approach of Greenwash in ESG Regulation

  Lei Li

  210-213

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• Review of the Relationship between User Digital Capabilities, Entrepreneurial Opportunity Recognition, and Entrepreneurial Performance

  Fanshu Xiong

  214-218

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• The Value and Application of Marxist Methodology in Accounting

  Zhoupei Yang, Yulu Han, Xin Yi

  219-221

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• Risk Analysis of Selected Petrochemical and Chemical Companies Towards the Development of An Enterprise Financial Sharing Model

  Entong Huo, Dr. Dennis A Sandoval

  222-234

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• Heterogenous Impact of Leadership Styles on Employee Performance and the Mediating Role of Employee Engagement: An Empirical Study on Private SMEs in Malawi

  Glory Cynthia Mphaluwa, Hui Liu, Rutendo Samantha Marere

  235-261

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• Strategic Significance and Sustainable Development Prospects of Offshore Sea Sand Resources in Guangdong Province

  Jingyi Liu

  262-265

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• Application of Competency Model Among Selected Educational Enterprises in China: A Proposed Pipeline Development Strategies

  Feng Yang

  266-272

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• Study on the Impact of Cross-border E-commerce Development on China's Export Trade in “Silk Road E-commerce” Trading Partner Countries

  Junxian Cai, Lehua Chen

  273-276

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