Tiktok E-commerce User Stickiness Operation Strategy and Prospect
DOI:
https://doi.org/10.54097/2s49j085Keywords:
E-commerce Live Streaming, Consumer Purchasing Behavior, Information System Continuous Use Model (ECM-ISC), Internet Platform, User Viscosity, OperateAbstract
The current development status of e-commerce in China is very prosperous and rapidly developing. China is the world's largest e-commerce market, with a large online consumer base and a rich e-commerce platform. Overall, China's e-commerce development is very prosperous and rapidly developing. With the continuous progress of technology and the changing demands of consumers, China's e-commerce industry is expected to continue to maintain a good development momentum.
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