A Communication Research on Reshaping the Content Ecosystem of New Media Platforms Based on AIGC Technology

Abstract

In the era of omnimedia, the rapid development of Artificial Intelligence Generated Content (AIGC) technology has profoundly and extensively influenced the news and public opinion ecosystem. This paper delves into how mainstream media utilize AIGC technology to reshape their agenda-setting capabilities within the context of intelligent communication, and exhaustively explores the specific applications of this technology on new media platforms and their resulting communication effects. Through systematic analysis, the study finds that mainstream media, empowered by intelligent communication technology, have successfully constructed a four-dimensional support system centered on discourse interpretation, discourse connectivity, discourse affinity, and discourse guidance. This system not only strengthens the discourse power and influence of mainstream media on new media platforms but also promotes the formation of a new mainstream opinion landscape, providing robust support for constructing a healthy and orderly news and public opinion ecosystem. Specifically, mainstream media utilize AIGC technology to enhance the efficiency and quality of content production, achieve precise content delivery and personalized communication, and effectively strengthen interaction and connection with audiences. Meanwhile, by reinforcing discourse interpretation and guidance, mainstream media maintain a clear orientation in the complex and ever-changing public opinion environment. The application of AIGC technology injects new vitality into the development of mainstream media in the new media era and provides essential impetus for the continuous optimization of the news and public opinion ecosystem.