Design of College English Teaching Activities in Application-Oriented Undergraduate Universities Oriented by the Needs of the Guangdong-Hong Kong-Macao Greater Bay Area

Abstract

The high-quality development of the foreign trade industry in the Guangdong-Hong Kong-Macao Greater Bay Area has put forward new requirements for scenario-based, post-oriented and practical college English teaching in application-oriented undergraduate universities. Centered on demand orientation, this study adopts Needs Analysis Theory, the Production-Oriented Approach and Situated Learning Theory to construct a college English teaching design framework compatible with the industrial needs of the Greater Bay Area. Based on 52 corporate recruitment data, this study extracts core post competency requirements, designs two teaching cases: English communication for the Canton Fair and written communication for cross-border e-commerce, and forms a progressive practical teaching path of "basic simulation – advanced practical combat". The research shows that this teaching design can effectively connect classroom teaching with the competency requirements of foreign trade posts, improve students’ English application ability and workplace adaptability. Under the practical condition of limited school-enterprise cooperation resources, it can provide practical references for college English teaching reform and serving regional economic development in application-oriented undergraduate universities.