The Construction and Marketing Strategy of an Information Circulation Platform for Farmland, Agricultural Machinery and Agricultural Materials

Qizhi Liu; Yu Sun; Deyu Li

doi:10.54097/fcis.v4i2.9677

Authors

Qizhi Liu
Yu Sun
Deyu Li

DOI:

https://doi.org/10.54097/fcis.v4i2.9677

Keywords:

Information Flow Platform, Market Demand, Five Forces Model, Marketing Strategy

Abstract

This article first introduces the market positioning and service content of information circulation platforms for farmland, agricultural machinery, and agricultural materials. Secondly, analyze the market demand conditions such as government demand and farmer demand, and construct a five-force model for the "three rural" information circulation industry, and analyze the five competitive forces within the circulation industry one by one. Once again, analyze the feasibility and APP functionality of the information flow platform. Finally, the marketing strategy of the platform was analyzed.

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