Hainan Li Brocade Patterns in the Design of Food and Beverage Brand Regeneration and Application of Research

-- To the "Li De fish" as an Example

Abstract

To study the artistic characteristics of Li brocade patterns, to realize the fusion of traditional Li brocade patterns with current aesthetics, and to apply them to modern restaurant brand design. Based on the lack of innovation in Li brocade culture, we analyze and study the representative animal patterns of Li brocade, sort out the artistic characteristics of Li brocade patterns, and extract design innovations in terms of innovation and re-creation of basic elements, symbiosis and extension of semantics, and inheritance and application of culture. Combined with modern people's values and aesthetic way of thinking, it is applied to restaurant brand design.