The Popularizing Significance and Promoting Strategies on Ordos Folk Songs in Universities

Abstract

This paper aims to explore the significance of popularizing and promoting Ordos folk songs in university settings, as well as to propose effective strategies for achieving this goal. Ordos folk songs, with their rich cultural heritage and unique musical characteristics, hold great value in preserving and promoting the cultural identity of the Ordos region. However, their presence in university curriculums and extracurricular activities is often limited. By examining the historical and cultural significance of Ordos folk songs, this paper seeks to highlight the importance of integrating them into university programs. Furthermore, it will propose strategies for popularizing and promoting Ordos folk songs, such as incorporating them into music courses, organizing cultural events, and utilizing digital platforms for wider dissemination. Ultimately, this paper aims to raise awareness of the significance of Ordos folk songs and provide actionable strategies for their promotion in university settings.