An Analysis of the "Breaking Circle" Propagation Path of The Theme TV Drama "Awakening Age"
DOI:
https://doi.org/10.54097/ijeh.v5i1.1929Keywords:
Communication, Thematic drama, Communication strategy, Subculture.Abstract
Recently, "The Age of Awakening" has received a lot of love from young netizens and viewers on social media platforms, and different types of film and television texts are actively seeking a more youthful expression that fits the current communication context. How to further improve this state of communication in order to achieve both positive results in terms of word-of-mouth and traffic is a question that needs to be discussed and summarized, and the successful communication strategy of The Age of Awakening is a good example for TV drama communication to follow.
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