Innovation and Reflection on Tourism Planning in Rural Revitalization Programme

Case Study Based on the Failure of the "Rapeseed Flower" Festival

Abstract

With the great victory of "comprehensive well-being", rural revitalization has been given more and more attention in more and more regions. In the "rural revitalization" plans implemented in various regions, although each region puts forward different but appropriate "rural revitalization plans" according to the local conditions, there are still some plans that are not in line with the actual situation due to various reasons, and they have to look for other ways to find more suitable revitalization plans. This project will take the "rapeseed flower" festival in Zongyang County, Tongling City, Anhui Province as an example, and analyze the problems exposed through the application of relevant social analysis methods and big data applications, analyze where the mistakes were made, look at the qualities and positioning of the region clearly, and then expand the analysis of how to solve the problems and build new programs on the mistakes, which will help revitalize the countryside. and provide certain reference value for townships in similar situations.