Research on The Diminishing Effectiveness of Hot News Communication in The Era of Financial Media

Abstract

 In the era of media convergence, the rapid development of communication technology has given birth to a variety of media forms and communication channels. Various information platforms integrate multiple channels such as communication, network, content and receiving terminals to provide huge amounts of news information for audiences and users. These contents are complicated, and the speed of successive information dissemination is extremely fast, so there is a phenomenon that some news information is attracting attention at the beginning, and then the effectiveness of dissemination gradually decreases. Only by deeply studying the phenomenon of diminishing effectiveness of hot news dissemination, and exploring its formation mechanism, can we put forward solutions to better avoid the possibility of its emergence, and more effectively meet the audience's in-depth needs for news information.