Study on the Service Design of Ouyue Cultural Tourism based on the Concept of Heritage Interpretation

Abstract

Heritage interpretation is an important element in enhancing Ouyue cultural tourism services. Based on the perspective of heritage interpretation, this study explores the design ideas and models of Ouyue cultural tourism services, and ultimately realizes design support for its tourism service development. After exploring the tangible nature of cultural heritage and the intangible nature of experience in tourism services, and combining with relevant research on heritage interpretation and service design, this study review the process of heritage interpretation experience design in existing Ouyue cultural tourism services. Finally, design model of tourism services is constructed based on the perspective of heritage interpretation. The effectiveness of the design model was verified. The design practice has been practically verified using the example of the miner's village in Fude Bay, Wenzhou. According to the three stages of research and analysis, design planning, as well as verification and evaluation, this study analyzes and reconstructs the interpretation connotation, medium and content in the model, as well as continuously improves the manifestation of Ouyue cultural heritage, which help to not only better present the historical information and humanistic connotation of Ouyue culture but also realize the orderly development of Ouyue cultural heritage interpretation. Therefore, this study concludes design points of the heritage interpretation experience with service as the core.