The Era of Short Videos
A brief analysis of the characteristics and pros and cons of TikTok
DOI:
https://doi.org/10.54097/0mxafm27Keywords:
TikTok, New Media, Facing Challenges, Prospects for ProspectsAbstract
Since the 2017 TikTok Short Video APP was launched in major app stores, China's self -media community has set off a short video frenzy. This article starts from the background of the new media era. Taking TikTok short videos as the research object, exploring the hot reasons for TikTok short videos from multiple angles, analyzing its characteristics of communication characteristics, thinking about the challenges faced in TikTok spread, and the prospect of development of TikTok For a reasonable outlook, it was finally proposed that college students should hold the attitudes and practices that should be held in similar things such as TikTok.
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The author is very grateful to the relevant teachers of the School of Culture and Media of Hangzhou Normal University for their academic guidance and teachings.
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Copyright (c) 2024 International Journal of Education and Humanities

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