Influencing Factors on University Choice Decision Making among Students in Private Universities: A Empirical Review
DOI:
https://doi.org/10.54097/v4wtj416Keywords:
Private Universities, University Choice, Influencing FactorsAbstract
As the process of popularisation of higher education continues to advance in China and the age-appropriate population of higher education gradually declines, the well-developed private universities will confront even more fierce competition for student sources.The study of the factors influencing students' university choice decision-making is not only conducive to private universities' comprehension of students' demands, which can provide information for the enrollment and development of private universities, but also has a superior reference for the optimisation of individual students' decision-making on private university choice.
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