The Reasons for the Spread of “Information Virus” among College Students and Paths for Prevention from the Perspective of New Media

Abstract

In the context of new media, the problem of "information virus" such as rumors, false information, prejudice and extreme speech is particularly prominent. During college students’ use of new media, the reason for the formation and dissemination of information virus lies in the "group loss" caused by group interaction and narrow cognition of intensified group differentiation out of the need of social support and social performance. To block the spread of information virus, we should take the lead in occupying some nodes to reduce the transmission path of information virus, use group collaborative identification to block information virus and use platform mechanism and technology to help curb its community transmission.