Effects of Socioeconomic Status on Online Prosocial Behavior: The Mediating Role of Social Self-efficacy and the Moderating Role of Moral Identity

Xintao Xia

doi:10.54097/mvnxzg31

Authors

Xintao Xia

DOI:

https://doi.org/10.54097/mvnxzg31

Keywords:

Social and Economic Status, Online Prosocial Behavior, Social Self-efficacy, Moral Identity

Abstract

Based on the theory of human-situation interaction, social cognition and moral identity, this study explores the influence and mechanism of college students' socioeconomic status on online prosocial behavior. The results of the questionnaire survey on 513 college students are as follows: After controlling for gender and other factors, socioeconomic status has a significant positive predictive effect on online prosocial behavior; The mediating effect of social and economic status on social self-efficacy indirectly affects network prosocial behavior. Its direct effect on online prosocial behavior is mediated by moral identity. The results reveal the ways in which socioeconomic status affects college students' online prosocial behavior, and the conditions under which the influence is stronger or weaker, which helps college students to correctly understand their own socioeconomic status, social self-efficacy and moral identity level, and has implications for guiding them to timely implement online prosocial behavior.

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