Design of Ideological and Political Elements in Case-Based Teaching of Bilingual Courses “Marketing Management”
DOI:
https://doi.org/10.54097/dvnzba51Keywords:
Ideological and Political Elements, Case Study, Bilingual Teaching, Marketing ManagementAbstract
This article delves into the integration of ideological and political education within the bilingual course "Marketing Management" through the establishment of relevant case studies. By incorporating ideological and political objectives into the curriculum design, the study identifies nine key ideological and political elements that enhance the educational experience. A variety of teaching methods are employed to effectively deliver the course content, enabling the dual achievement of theoretical education and ideological and political cultivation. This approach not only enriches students' understanding of marketing management but also fosters their social responsibility and ethical awareness, illustrating the effective merging of professional knowledge with ideological and political education.
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[1] Miao X. Practice of Value Guidance from the Perspective of Ideological and Political Education in Foreign Language Curricula. Foreign Languages and Their Teaching, 2023(6): 20–27 + 145–146.
[2] Sun Y, Zhang L, Chen F. Promoting Ideological and Political Education in Undergraduate Programs of Foreign Languages and Literatures: Objectives, Principles and Approaches. Foreign Language World, 2024(2): 2–6.
[3] Cai C, Ayi L, Shama J. Study on the Reform Path for Ideological and Political Education in College Economic and Management Professional Practice Courses: Takes the Course of Market Investigation and Forecast as an Example. Journal of Xichang University (Social Science Edition), 2022(1): 118–123.
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