Research on the Development Strategy of Forest Health Tourism in Zhejiang Province based on Tourists' Needs

Abstract

With the improvement of people's living standards and the upgrade of consumers’ need, people pursue healthy travel, consumption, and a livable living environment. Therefore, health tourism has increasingly become a new way of tourism, which is more and more favored and recognized by society. Moreover, the increase in the number of sub-healthy people and the age of population have also prompted people's needs for health tourism. China is vast, and natural recreation environment such as coastal, forests, grasslands, and lakeside provides a solid foundation for the development of different characteristics of health tourism in various places. With rich forest tourism resources, Zhejiang Province has become one of the provinces that nationwide to carry out pilot piloting of forest health tourism. This article analyzes the development status of the Zhejiang forest health tourism and the survey of tourists on the needs of forest health tourism, Which is based on literature research, field survey, and questionnaire surveys. This article finally puts forward reference suggestions on the development of forest health tourism in Zhejiang Province.