Practical Study on the Creation of Visual Identity Symbols for Zhengzhou based on Traditional Culture in the New Era
DOI:
https://doi.org/10.54097/cgsyct89Keywords:
Traditional Culture, Zhengzhou, Urban Image, Visual Identity, Semiotics, DesignAbstract
With the rapid development of urbanization and globalization, cities are increasingly engaged in competitive branding to distinguish themselves in the global market. Urban image design, particularly the creation of visual identity symbols, plays a vital role in shaping a city’s unique characteristics. Zhengzhou, a historically significant city located in the central plains of China, has yet to develop a cohesive visual identity system that represents both its rich cultural heritage and its modern aspirations. This study explores the creation of visual identity symbols for Zhengzhou, with a focus on incorporating traditional cultural elements from the Central Plains. By applying semiotics theory and visual communication design principles, this research proposes a visual identity system that not only reflects the city's historical significance but also aligns with contemporary aesthetic and functional needs. The study concludes with three design proposals for visual symbols, offering a practical reference for future urban branding efforts in Zhengzhou.
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