Social Media Brand Building and its Impact on Chinese Companies' International Market Entry
DOI:
https://doi.org/10.54097/qphwwt52Keywords:
Social Media, Brand Building, International Market, Impact, Empirical ResearchAbstract
With the accelerated development of globalisation, Chinese enterprises are facing the challenges and opportunities of international market entry. As an emerging marketing channel, social media has an important impact on corporate brand building and international market expansion. This paper firstly outlines the concept and importance of social media and branding, then analyses the theory and practice of social media branding, then discusses the impact of social media branding on Chinese enterprises‘ international market entry, and finally verifies the role of social media branding in Chinese enterprises’ international market entry through empirical research. The results of the study show that social media branding can improve brand awareness and reputation, lower the market entry threshold, enhance interaction and communication with the international market, and improve product competitiveness and market share. Therefore, Chinese enterprises should pay attention to social media brand building and develop corresponding strategies and methods to improve the success rate of international market entry.
Downloads
References
[1] Li Huiyuan. Research on Social Responsibility in Corporate Branding[J]. Enterprise Economy, 2020, 39(1): 28-32.
[2] Zhang Ting, Zhang Yang. Research on Corporate Brand Building Based on Brand Ecology Theory[J]. Business Research, 2020, (2): 89-92.
[3] Chen Danyang, Lin Jie. Research on Corporate Brand Communication Strategy in Social Media Era[J]. Modern Communication, 2020, (4): 93-96. 4.
[4] Zhao Yu, Zhang Huimin. Analysis of Cultural Factors in Corporate Branding[J]. Enterprise Culture, 2020, (5): 50-54.
[5] Wang Lijuan, Wang Yanjuan. Research on Personality Strategy in Corporate Branding[J]. China Market, 2020, (9): 69-71. 6.
[6] Liu Xiuhua, Yang Hui. Research on Corporate Brand Building Based on Brand Equity Theory[J]. Business and Economic Research, 2020, (11): 50-54.
[7] Deng Fang, He Lijuan. Research on the Role of Corporate Social Responsibility in Corporate Branding[J]. Enterprise Economy, 2021, 40(1): 39-43.
[8] Lv Huiqin. Research on the Influence of Brand Storytelling in Corporate Branding[J]. Business Research, 2021, (2): 102-105. 9.
[9] Wang Tingting, Zhang Yu. Research on the Influence and Countermeasures of Social Media on Corporate Branding[J]. Modern Marketing, 2021, (4): 23-25. 10.
[10] Yang Dan, Liu Yang. Research on Personality Communication Strategy in Corporate Branding[J]. Research on Reform and Development of Chinese Enterprises, 2021, (6): 78-81.
[11] Zhang Lijuan, Wei Li. A Strategic Study on Emotional Marketing in Corporate Branding[J]. Marketing World, 2021, (8): 56-58. 12.
[12] Zhao Jingjing, Wang Yu. Strategic Research on Brand Extension in Corporate Brand Building[J]. Business and Economic Research, 2021, (10): 57-60.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 International Journal of Education and Humanities
This work is licensed under a Creative Commons Attribution 4.0 International License.
