Research on the Optimization Path of "One-Stop" Student Community Ideological and Political Activities in Universities based on the ACSI Model

Abstract

Based on the framework of the American Customer Satisfaction Index (ACSI) model, this study focuses on the "one-stop" student community ideological and political activities in universities. Through a survey of 264 students who participated in the "one-stop" community ideological and political activities at a certain university, and structural equation modeling (SEM) analysis, the study explores the optimization pathways for "one-stop" student community activities. The results reveal that the community atmosphere significantly positively influences perceived value (β = 0.59, p < 0.001), perceived value enhances activity satisfaction (β = 0.93, p < 0.001), satisfaction further strengthens student loyalty (β = 0.65, p < 0.001), while loyalty reciprocates by  reinforcing the community atmosphere (β = 0.43, p < 0.01), forming a "community atmosphere - value - satisfaction - loyalty" chain feedback mechanism. Based on these findings, optimization strategies are proposed: strengthening the community atmosphere's driving effect through the "community space co-governance" plan, constructing a "career-competency" dual-track activity system to enhance perceived value of activities, developing a "one-stop community application" to activate closed-loop loyalty feedback, and establishing an "activity quality monitoring-improvement" closed-loop process to optimize activity design. These strategies provide a theoretical basis and practical reference for enhancing the effectiveness of ideological and political education in "one-stop" student community activities.