Research on Strategies to Enhance Tourist Satisfaction at Jianmenguan Scenic Area in Sichuan

Authors

  • Minghao Tu
  • Huang He

DOI:

https://doi.org/10.54097/5845pd52

Keywords:

Tourist Satisfaction, IPA Analysis, Jianmenguan Scenic Area

Abstract

This study aims to develop a tourist satisfaction evaluation system for the Jianmenguan Scenic Area, considering its actual conditions and relevant case studies. The system comprises five main aspects and 19 indicators. Through a combination of online and offline questionnaire surveys, tourist satisfaction-importance data were collected. Using SPSS software, 209 valid questionnaires were analyzed for reliability and validity. An IPA (Importance-Performance Analysis) matrix was then plotted to identify discrepancies between tourists' perceived importance of various elements and their actual satisfaction, thereby determining key areas for improvement. Based on these findings and the scenic area's current situation, relevant strategies are proposed to enhance tourist satisfaction.

Downloads

Download data is not yet available.

References

[1] Pizam A, Neumann Y, Reichel A. Dimensions of tourist satisfaction with a destination area[J]. Annals of Tourism Research, Vol. 543 (1978) No.3, p. 314-322.

[2] Hannigan John A. Reservations cancelled: Consumer complaints in the tourist industry[J]. Annals of Tourism Research, Vol. 7 (1980) No.3, p. 366-384.

[3] Thuy-Huong. Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study[J]. Tourism Management, Vol. 28 (2020) No.3, p. 768-776.

[4] Wang Jian. Research on strategies to improve tourist satisfaction in Xinzhou Ancient City based on IPA analysis[D]. Henan University, 2024.

[5] Fu Yinshuo. Research on countermeasures to improve tourist satisfaction in rural tourism in Xiajin County[D]. Wuhan Polytechnic University, 2024.

[6] Luo Lu. Analysis of Danxia landform formation and its tourism resources in Jianmenguan Geological Park[J]. Contemporary Tourism, Vol. 18 (2020) No.14, p. 37-38.

Downloads

Published

13 October 2025

Issue

Vol. 21 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 International Journal of Education and Humanities

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Tu, M., & He, H. (2025). Research on Strategies to Enhance Tourist Satisfaction at Jianmenguan Scenic Area in Sichuan. International Journal of Education and Humanities, 21(1), 37-42. https://doi.org/10.54097/5845pd52