Analysis of the Construction Path of Contemporary Female Discourse Right in Media Expression

Abstract

The pluralism of contemporary media environment provides a new opportunity for the generation and dissemination of women's discourse power. The expression of women in mainstream media and self-media shows a transformation from "narrated" to "self-narrated". However, the imbalance of media structure and gender bias still restrict the expansion of female discourse. This paper analyzes the logic and optimization direction of women's discourse power from three aspects: media context, expression form and construction path, so as to promote the construction of media ecology of gender equality.