Translation of Cosmetics Instructions from the Perspective of Skopos Theory

Liping Fu; Juan Dong

doi:10.54097/vg9h6p69

Authors

Liping Fu
Juan Dong

DOI:

https://doi.org/10.54097/vg9h6p69

Keywords:

Cosmetic Instruction, Skopos Theory, Translation Strategies

Abstract

Cosmetics constitute a significant segment of global trade and many international brands enter the Chinese market. However, the translation of cosmetics instructions has been overlooked, and there is a general lack of theoretical guidance among translators, resulting in substandard Chinese translations of such materials. The paper aims to analyze features of cosmetics instructions and discuss the necessity of introducing Skopos Theory, particularly its three core principles: the skopos rule, the coherence rule and the fidelity rule, to the translation of cosmetics instructions. The applicability of Skopos Theory is examined from both theoretical and practical perspectives, demonstrating its suitability as a comprehensive framework for guiding cosmetics instruction translation. And it is hoped that this study will encourage more translators to adopt Skopos Theory in this specialized field, enhancing their understanding of translation theories and contributing to the production of higher-quality cosmetics instruction translations.

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References

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