Research on the Strategy of Integrating the Zibo City Jiao Yulu Spiritual Teaching Base into the Zibo City Cultural Tourism Belt

Abstract

Zibo Jiao Yulu Spiritual Teaching Base is an important carrier of Zibo’s red culture and a bridge and link linking the city’s cultural heritage and modern urban civilization.Zibo has "barbecue out of the circle", with an endless stream of tourists and continuous popularity. This study aims to actively respond to Shandong Province's deployment of "creating a red cultural inheritance demonstration zone" by studying the strategy of promoting the integration of Zibo City's Jiao Yulu Spiritual Teaching Base into Zibo City's cultural tourism belt, implanting a "spiritual landmark" label into the cultural Zibo tourism line, and helping Zibo's urban development move from "traffic internet celebrity" to "lasting popularity".