Study on Cross-Cultural Communication Strategies of Hakka Culture in Hepu County, Guangxi

Abstract

Based on the perspective of intercultural communication theory, this study takes the Hakka culture in Hepu County, Guangxi, as its research subject. It systematically analyzes the inheritance crises it faces against the backdrop of globalization and modernization, and proposes corresponding intercultural communication strategies. The research finds that Hepu Hakka culture, as an important component of China's excellent traditional culture, is confronted with multiple challenges such as language decline, weakening cultural identity, and changes in traditional lifestyles. By constructing a trilateral collaborative protection mechanism led by the government, supported by academia, and involving the community, a dynamic balance can be sought between maintaining cultural authenticity and adapting to modern social development. This can provide theoretical support and practical pathways for the sustainable inheritance of Hakka cultural heritage. This study not only enriches the local application of intercultural communication theory but also provides a referential “Hepu Model” for the protection and development of similar regional cultures.