Narrative Strategies for Quality Chinese Web Series

Abstract

Narrative is an important factor of a web drama, and a good narrative strategy can attract audiences and promote web dramas towards excellence. Taking web dramas with a Douban score of 8 or above from 2019 to date as an example. Douban is a community website. It started as a book and video site, providing information about books, films, music and other works, both descriptions and reviews provided by users. This paper explores and deciphers the narrative strategies of quality Chinese web dramas, using the content analysis method and case study method to explore the development background, narrative content and narrative structure of Chinese web dramas in three aspects. The bold innovation in narrative content and structure of quality Chinese web dramas expands the public's vision and enhances the audience's aesthetics, while making the cultural connotation of web dramas richer and more diversified.