Communication Analysis of the Travel Program "Far Home" based on the 5W Model
DOI:
https://doi.org/10.54097/6ntawn87Keywords:
5W Model, HomeAway From Home, Communication Analysis, Cultural Communication, Travel DocumentaryAbstract
Tourism TV programs have their own unique charm. They can fully explore tourism resources, humanities and historical culture, thereby establishing a city's tourism image and promoting the development of tourism. "Home Far Away" is a travel column focusing on "travel". It will use an "experiential" form to allow everyone to appreciate the beautiful scenery, touch the heritage of Chinese civilization, and experience the "truth" and "kindness" of ordinary people. The program, centered on real stories from ordinary people, showcases diverse geographical features and the unique charm of traditional culture. Its travels and narratives connect with broad and profound national sentiments, fostering a sense of identification with Chinese culture among the audience. Based on Lasswell's 5W communication model, this paper provides a detailed analysis of the program from the perspectives of communication subject, content, channels, audience, and effects. In this research, we linked the five levels of the 5Ws and combined them with relevant theories and the program's current situation to conduct a detailed study, forming a relatively complete research system. This system aims to identify the main factors that enabled "Home Away From Home" to achieve its breakthrough. Finally, the research results are summarized and a preliminary discussion is made on the project's improvement and development.
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