Chinese-to-English Subtitle Translation Methods in Huzhou Promotional Films from a Relevance-Theoretic Perspective: A Case Study of Beautiful China, Dynamic Huzhou
DOI:
https://doi.org/10.54097/bsh5eh76Keywords:
Relevance Theory, Urban Promotional Film, Subtitle TranslationAbstract
Urban international promotional films serve as core media for cross-cultural regional communication, and the quality of English subtitles directly determines overseas audiences’ acceptance of local culture. Taking Huzhou’s tourism promotional film Beautiful China, Dynamic Huzhou as research corpus, this paper constructs a three-dimensional analytical framework based on Relevance Theory, including cognitive context adaptation, ostensive-inferential optimization and optimal relevance focus. Six targeted translation methods are summarized through typical subtitle cases. This study verifies the explanatory power of Relevance Theory for promotional subtitling, and supplies operable translation strategies to balance cultural dissemination and readers’ cognitive processing effort.
Downloads
References
[1] Fawcett, P. (1997). Translation and language: Linguistic theories explained. St. Jerome Publishing.
[2] Sperber, D., & Wilson, D. (1995). Relevance: Communication and cognition (2nd ed.). Blackwell.
[3] Gutt, E.-A. (2000). Translation and relevance: Cognition and context. St. Jerome Publishing.
[4] Nida, E. A. (2001). Language and culture: Contexts in translating. Shanghai Foreign Language Education Press.
[5] Newmark, P. (1988). A textbook of translation. Prentice Hall.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 International Journal of Education and Humanities
This work is licensed under a Creative Commons Attribution 4.0 International License.
