Research on Convergence Media Construction of Chinese Universities
Take the Pilot Universities of Educational Convergence Media Construction as an Example
DOI:
https://doi.org/10.54097/ijeh.v6i3.3918Keywords:
Convergence media, Campus media integration, Media construction.Abstract
In the new media ear, convergence media construction of universities is a new platform of news publicity and image building of universities. It plays an irreplaceable role in expanding influence, reshaping its image and conveying campus culture. The research object of this paper is 8 universities which are the pilot universities of China's educational convergence media construction. It is found that there are some problems in university convergence media construction, such as media positioning separation, low usage of convergence media distribution tools. Meanwhile, the role of convergence media center is not prominent. This study shows that it is important to find out the role orientation of convergence media, enrich the content theme of convergence media, and strengthen the centralized management of convergence media, in order to enhance the communication power and influence of university convergence media.
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