Research on short Video Communication of Variety Show in New Media Environment
DOI:
https://doi.org/10.54097/ijeh.v6i3.4186Keywords:
Short video, Variety show, Agenda setting.Abstract
With the development of new media, short video platforms provide new ideas for the communication and promotion of variety shows. However, variety short videos failed to gain widespread attention on the platform, with most content receiving low likes and comments. Taking Tik Tok as an example, this paper makes a systematic analysis of variety content and audience attitude on the platform by means of statistical analysis and personal interview. Among them, the unique "agenda setting" function of short video has a great impact on the promotion of variety shows. The author will discuss this situation in detail.
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References
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