The Cultural Communication Behind the Symbols of A City: Taking Haikou As an Example

Abstract

Haikou is the capital of Hainan Province of the People's Republic of China and is located in the northeastern part of Hainan Province. Due to its geographical location and unique geopolitics, it was established as an international tourism island in 2010 and a major front for the establishment of a free trade port in Hainan Province in 2018. And we are now in the era of big data. We analyze the characteristics of cultural communication in the context of big data, the external dynamics of cultural communication change, and the internal dynamics of cultural communication change, explore the challenges and opportunities brought by big data for cultural communication, and seek to propose effective strategies to cope with cultural communication change in the context of big data. The study also adopts the usual understanding of "media" in the field of communication, which is regarded as a channel for information dissemination, and aims to maximize the marketing effect through the selection and combination of channels to convey the city's image message.