Research on the Innovative Legal Protection of The Broadcasting Right of Sports Events from The Perspective of New Media

Shiji Zhao; Huacheng Li

doi:10.54097/ijeh.v7i1.5195

Authors

Shiji Zhao
Huacheng Li

DOI:

https://doi.org/10.54097/ijeh.v7i1.5195

Keywords:

Sports Event Broadcasting Right, New Media, Licensing Right.

Abstract

On January 14, 2021, the General Administration of Sport of the People's Republic of China quoted the article of China Sports News as saying that we should adhere to the construction of the socialist legal system with Chinese characteristics and establish and improve the rule of law norms. This paper is committed to reflecting on the problems existing in the broadcasting right of sports events in China, and on this basis, puts forward reference suggestions for the construction of the legal system of the broadcasting right of sports events. The article is mainly divided into four parts. The first part is the concept, right composition and development process of sports event broadcasting right; The second part is the current situation of the legislative protection of the broadcasting right of sports events from the perspective of new media; The third part is the theoretical reflection on the broadcasting right of sports events from the perspective of new media; The last part is the legal protection strategy of sports event broadcasting right from the perspective of new media.

Downloads

Download data is not yet available.

References

Liu Yayun, Luo Liang, Ma Shengmin. The monopoly of broadcasting rights of sports events in China and its countermeasures [J]. Journal of Sports, 2021 (02): 54-59.

Ye Min, Li Anyang. Analysis of the ownership and legal relationship of sports event broadcasting [J]. Journal of Tianjin Institute of Physical Education, 2021 (02): 219-226.

Yao Hehui. Theoretical reflection and institutional reconstruction of broadcasting rights of sports events [J]. Journal of Shanghai Institute of Physical Education, 2021 (02): 51-56+77

Li Jing, Kang Xiaoyu. Research on the integration mode and promotion strategy of enhanced publishing of scientific and technological journals [J]. Journal of Editors, 2020 (06): 615-618.

Wang Qian. Several issues on the copyright protection of live broadcast pictures of sports events -- Comments on the retrial judgment of "Phoenix Network Event Relay Case" [J]. Intellectual Property, 2020 (11): 30-49.

Qin Jian, Li Qingwen. Theory and Practice: On the Originality of Sports Event Programs -- Concurrently commenting on the final judgment of Sina v. Phoenix, CCTV v. Storm Video and Audio Event Relay [J]. China Press, 2020 (20): 65-69.

Wang Jinwen. Research on the judicial dilemma and countermeasures of the protection of the network broadcasting right of sports event programs [J]. Journal of Guangzhou Institute of Physical Education, 2020 (05): 39-43.

Li Tao. Private law protection of broadcasting rights of sports event organizers [J]. Tsinghua Law, 2020 (05): 132-152.

Feng Yihan, Cong Huping. On the value creation and realization of sports event broadcasting rights in the context of new media [J]. Sports Science, 2020,40 (08): 35-40+87.

Yang Ji. Two "exclusive rights" of the publisher - taking the third revision of the Copyright Law as an opportunity [J]. Science and Technology and Publishing, 2020 (07): 101-106.

Ma Liping. On the legal nature of sports event programs -- also on the final judgment of Sina v. Tianying Kyushu sports event broadcasting case [J]. Journal of Tianjin Institute of Sports, 2020 (04): 467-473.