The Transformation of the Expression Strategy of Current Affairs News Programs

A Case Study of “Anchor Talking about the Broadcast” Program

Abstract

Traditional media, especially current affairs news programs, are facing multiple challenges and opportunities in the current short video era, and it is worth paying attention to how current affairs TV news programs and newscasters can timely adjust to the development of new media trends. To a certain extent, "Anchor Talking" is a meaningful attempt of transition and transformation of current affairs news in the new media short video era. In this paper, we analyze the communication characteristics of "Anchor Says" in terms of content, audible language, sub-language and camera language, and finally draw inspiration for the transition of other current affairs news programs to new media.