On the Role of Social Media in The Presidential Campaign

Zitian Liu

doi:10.54097/ijeh.v3i2.799

Authors

Zitian Liu

DOI:

https://doi.org/10.54097/ijeh.v3i2.799

Keywords:

Social media, Presidential campaign, Web 2.0.

Abstract

In contemporary society, social media plays a very important role. More and more users suggest that social media has become part of their daily lives. This paper mainly analyzes the development process of media network, analyzes the political movement influenced by social media and the influence of social media on American presidential campaign, and draws a conclusion that most of the images of presidential campaign are packaged by media, and voters' intention will be influenced by the information spread by media to a large extent.

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