Research on Dissemination Strategy of martial Arts Intangible cultural Heritage in Anhui Area in New Media Era

Yuze Li; Guanghui Song

doi:10.54097/ijeh.v9i1.9383

Authors

Yuze Li
Guanghui Song

DOI:

https://doi.org/10.54097/ijeh.v9i1.9383

Keywords:

Anhui Wushu intangible cultural heritage, New media era, Digitization, Communication strategy.

Abstract

Traditional martial arts culture in Anhui Province has a strong mass base, but there are few types of traditional martial arts protected by intangible cultural heritage projects. From the perspective of communication, this paper analyzes the dilemma of the inheritance and development of martial arts culture in the new media era, finds out the new opportunities brought by new media technology for the development of traditional martial arts, proposes the strategy of digital intangible cultural heritage transmission of traditional martial arts culture in Anhui province under the background of new media era. It aims to build a long-term mechanism for the inheritance and protection of folk traditional martial arts in Anhui province, and promote the protection and development of wushu intangible cultural heritage projects in Anhui province.

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