Artificial Intelligence Application in the Three Stages of Marketing: An In-Depth Case Study of Tesla.

Abstract

Driven by emerging technologies, the traditional marketing style is undergoing a profound change. Artificial Intelligence, as a cutting-edge technology, plays a crucial role in this revolution process. This study aims to understand and explore the general application of AI models in marketing activities by deeply analyzing the different types of applications of AI in the three stages of Tesla's marketing. Since the application of AI in marketing has a relatively short history, there is a lack of core literature and primary data, ambiguity of related concepts, and unclear development direction, this study draws on the three-stage framework of marketing strategic planning, including the marketing research stage, the marketing strategy stage, and the marketing action stage, and focuses mainly on the application of AI in Tesla's marketing practices based on the various AI types in these three stages respectively. Meanwhile, this study combines the theory of STP strategic analysis and deeply explores the wide application and value of AI in the real marketing environment. Therefore, this paper expects that through in-depth research and understanding of the application of AI in real marketing, it can not only advance the depth and breadth of academic research but also provide valuable insights and inspiring action guidelines for real-world enterprise marketing departments.