The Digital Adoption and Technological Innovation in the Pharmaceutical industry--A case study of Pfizer
DOI:
https://doi.org/10.54097/7phrdd46Keywords:
Digital Adoption, Technological Innovation, Artificial intelligence, Pharmaceutical industry, PfizerAbstract
With the emergence of the information age and the Covid-19 pandemic, digital transformation has become a mainstream trend among various industries. The study elaborates on the current market situation in the pharmaceutical industry and focuses on the investigation of the digital adoption and technological innovation in the pharmaceutical industry and puts forward several strategies pharmaceutical companies, Pfizer in particular, can adopt. The research adopts literature research and a case study as research methodologies. The case study carefully evaluates Pfizer, one of the leading companies in the pharmaceutical industry, and the evaluation includes Porter’s five forces, SWOT analysis, TOWS analysis, and DuPont Analysis.
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