Research on Marketing Strategies of Improving Competitiveness of Fashion Brands based on Meta-Universe

Abstract

With the continuous progress and development of science and technology, the Internet era gradually evolved into the meta-verse era. As a parallel virtual network world, the arrival of the meta-verse undoubtedly opens up virtual cyberspace for human society and builds a bridge between reality and virtuality. At the same time, it will also reshape the development model of the future fashion industry; VR AR may become a powerful auxiliary tool in the fashion field, further realizing the deep integration of the real economy and the digital economy of fashion products. How to achieve this goal and enhance the competitiveness of the fashion product market has become an urgent problem to be solved. The author will start with the conceptual analysis of meta-verse fashion consumption, an in-depth study of the meta-verse development plans and development prospects of domestic and foreign fashion enterprises, and finally, formulate marketing strategies that conform to the development trend of the meta-verse era. This article aims to fully absorb and use the unique advantages of the meta-verse era to inject new vitality into the market development of fashion products.