Digital Trade Competitiveness and Impact Factors Analysis - Based on Digital Economy Development Level Perspective

Abstract

The popularization of digital technology and the vigorous development of the global Internet have promoted the rapid growth of digital trade and become one of the engines of international trade. Digital trade, which includes e-commerce, cross-border digital services, and digital payment, has become an important part of international trade, providing enterprises with unlimited opportunities in the global market and consumers with more choices. This study examines China, the United States, the United Kingdom, and the European Union's (27) trade competitiveness and scope of digital commerce from 2015 to 2022. First, based on scale patterns, the globe has developed a digital economic pattern that consists of China, the European Union, and the United States. Second, the European Union and the United States also have greater advantages than China's digital economy from a structural standpoint. Third, according to the dynamic trend, the difference between the EU and the US in terms of the scale of the digital economy is steadily closing. Fourth, from the standpoint of the competition landscape, China and the EU hold the top positions in the trade of digital products and services, respectively.