The Inspiration and Path Forward of Pan-Entertainment Industry Research Based on Global Vision for China

Abstract

In recent years, with the rapid development of the Internet and fan economy, the pan-entertainment industry with IP development as the core (the full name of IP is intellectual property) has become an important way out for the development of the industry. This paper aims to systematically analyze the potential and possibility of the pan-entertainment industry through the study of the whole industrial chain of the upper, middle and lower reaches of the pan-entertainment industry. At present, China is still in the development stage of pan-entertainment industry, but pan-entertainment companies such as Alpha Group, Nanpai Pan-Entertainment and China Literature Group have been developing well in China in recent years, with comprehensive development of high-quality IP, attracting a certain scale of fans across the country and gaining high popularity in China. This paper mainly includes the research on the current situation of China's pan-entertainment industry chain, aiming to achieve the research on the current situation and future development feasibility of the domestic pan-entertainment industry; It also includes the case analysis of Alpha Group Entertainment Company, aiming to draw the experience of the development of domestic pan-entertainment industry through the research of domestic leading enterprises, and provide successful case experience for other pan-entertainment companies in China.