The Influence of Marketing Strategy on Consumer Behavior in The Cosmetics Industry

Abstract

The cosmetics market is a rapidly developing market, which has been widely known and recognized by the public. The competition in the cosmetics industry has become more and more intense, and it is necessary for merchants to design and implement effective marketing strategies. At the same time, the rights and interests of consumers need to be protected, but many consumers are not familiar with the real effects of these marketing strategies. Therefore, the influence of various marketing strategies created in the industry on consumer behavior deserves to be understood and analyzed, and the topic of this paper is also focused on this. This paper will introduce marketing strategy and consumer behavior respectively, providing simple examples from real life to help readers understand the real purpose of different marketing strategies and the benefits and disadvantages of these strategies. Then this paper will analyze consumer behavior comprehensively from multiple factors. Finally, this paper will analyze how marketing strategies affect consumer behavior from the correlation between the two. The research results show that different marketing strategies will affect consumer behavior from different factors, and all these marketing strategies have advantages and disadvantages.