Technological Advancements and Consumer-Centric Transformation: The Evolution of Online Shopping Platforms

Abstract

In today's rapidly evolving Internet era, online shopping platforms are increasingly adopting new technologies and innovative marketing strategies to optimize spending and increase profits. Integrating emerging advertising media has led to faster and more effective product promotion strategies, helping to spread products rapidly. However, using big data sometimes raises concerns about potential information leakage and privacy invasion, through which sellers can access customers' sensitive personal information. This study provides insight into how online shopping platforms utilize emerging technologies to improve the customer experience and increase sales and advertising effectiveness. By analyzing how new technologies such as virtual reality (VR) and augmented reality (AR) are transforming product presentation and shopping experience, this study reveals how online shopping platforms enable more immersive and interactive environments that allow customers to understand and experience products fully. Virtual fitting rooms and 3D simulation displays of products provide customers with a unique shopping experience that helps increase engagement and reduce uncertainty in virtual shopping. In addition, this study looks at the use of big data in online shopping and explores how it affects customer experience and advertising strategies. However, using big data raises questions about privacy and data security, with customers concerned that their sensitive information may be misused.