Research on the Model of Luckin Coffee’s Self-Rescue after Delisting

Abstract

This article focuses on the research topic of Luckin Coffee’s self-rescue after delisting and its significance for both academic and business communities. The article includes a summary of the main findings, such as the strategies and actions taken by Luckin Coffee in bouncing back from the brink of collapse. Also, it highlights the commercial value of this research topic, as it can serve as a source of inspiration for other struggling businesses. This research paper discusses the main findings and key aspects of the study. The introduction highlights the importance and relevance of the topic, which is Luckin Coffee’s marketing strategy of co-branding with a Chinese white spirit brand. The suggestion section proposes the problem identified by Luckin Coffee’s marketing strategy of co-branding with Chinese well-known white spirit brand issues. The conclusion emphasizes the challenges the co-branding strategy faces and suggests that introducing new drinks and diversifying the company’s offerings can help overcome these challenges. This article aims to provide insights into Luckin Coffee’s self-rescue strategies and their implications for the business world. By analyzing the case and offering suggestions for improvement, this research paper offers valuable knowledge and best practices that can be applied to various industries.