Research on the Development Strategy of Haidilao Hot Pot based on Chinese Market

Chengyi Lyu; Steven Haojun Xi; Jiaxuan Wang

doi:10.54097/wr6rxp16

Authors

Chengyi Lyu
Steven Haojun Xi
Jiaxuan Wang

DOI:

https://doi.org/10.54097/wr6rxp16

Keywords:

Haidilao Hot Pot, Operation Analysis, Structure of Business, Marketing Planning.

Abstract

Hot pot is a traditional food in China’s Sichuan and Chongqing areas and has a long history. Moreover, hot pot is delicious and very popular in China and worldwide. This study has conducted a relatively in-depth study of Haidilao Hot Pot. There are 1348 Haidilao Hot Pot stores in China. It can be seen that Haidilao Hot Pot is very popular in China and even the world because of its service, taste, etc. This study summarized the current situation of Haidilao Hot Pot, explored the marketing strategy of Haidilao Hot Pot, involved its service concept, management system, and product innovation, and analyzed its current operating deficiencies in case the new dishes are not advertised enough. The service is too standardized and lacks individuation, And the corresponding suggestions and schemes are given. In the end, this research can help Haidilao and other restaurants in the industry. They need to adapt their strategies to keep up with changing customer preferences. While this research focused on the Chinese market, the findings can be useful for restaurants worldwide.

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