Research on the Marketing Strategy of POP MART Based on Chinese Market

Kaiwei Ling; Zixin Xi; Xinyue Xu; Jingrong Zhong

doi:10.54097/r8rbp992

Authors

Kaiwei Ling
Zixin Xi
Xinyue Xu
Jingrong Zhong

DOI:

https://doi.org/10.54097/r8rbp992

Keywords:

Marketing Strategy, POP MART, Chinese Market.

Abstract

POP MART has grown from a humble toy collection store to a well-known IP brand, mainly focusing on its proprietary products. POP MART’s triumphant journey in designer toys and collectibles is a testament to its masterful execution of price, place, product, and promotion strategies. This study delves into POP MART’s market strategies, marketing tactics, and the key factors behind its success in the Chinese market. First of all, this article aims to study the marketing strategy of POP MART in the context of the Chinese market. This article will start with a literature review and theoretical background, obtain information data, and summarize and analyze the existing information. Secondly, the research will use questionnaires to evaluate and analyze the existing strategies of POP MART and determine the trend of POP MART’s business strategy and consumer preferences. POP MART stands tall as a dominant force in the designer toy and collectibles industry, shaping trends and delighting collectors worldwide with its creative and customer-centric approach.

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