YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example

Abstract

With the implementation of my country’s “double reduction” policy, the education field is facing important changes. This article takes YouDao Online Education as an example to explore its competitive strategy in the policy context. YouDao Online Education has experienced the development of multiple business sectors, such as YouDao dictionary, online courses, intelligent hardware, etc. However, policy changes require the transformation of educational institutions to reduce the burden on students, strengthen quality education, and improve teaching quality. YouDao actively responds to this challenge and achieves differentiated competition through technological and product innovation. They launched the country’s first large-scale education model, "Zi Yue," and the virtual eloquence coach, "HiEcho," to provide personalized oral training and essay correction to help students develop in an all-around way. Secondly, YouDao has comprehensively updated new curriculum standards and launched the "Smart YouDao" quality development plan, emphasizing skill-based curriculum innovation and personalized guidance. They work with teachers and industry experts to provide high-level teaching content to attract more students. Finally, YouDao has accelerated the application of artificial intelligence technology in quality education services and launched the YouDao Zongheng Chess Academy App, which supports a variety of chess games and enables personalized practice. These initiatives provide important support for YouDao Education to build a reputation in the fierce market competition, increase brand awareness, meet the needs of different students, explore multi-dimensional profits, and innovate business models.