TikTok’s Innovation Strategy: An In-depth Analysis of its E-commerce Expansion

Tiancheng Xie; Ruokai Zheng; Jiaxuan Zhu

doi:10.54097/g1cs3172

Authors

Tiancheng Xie
Ruokai Zheng
Jiaxuan Zhu

DOI:

https://doi.org/10.54097/g1cs3172

Keywords:

TikTok, Innovation Strategy, E-commerce Expansion, Social Media Marketing.

Abstract

This paper explores TikTok’s evolution and business prospects as a global social media platform. The purpose of studying TikTok’s innovation strategy on e-commerce is to have an in-depth understanding of TikTok’s innovation practice in the field of e-commerce and to provide valuable insights and enlightenment for academic research and practical application in related fields. First of all, to understand TikTok’s innovation strategy in the field of e-commerce, this paper studies TikTok’s innovation strategy in the field of e-commerce. It explores the principle and way of thinking behind it. Learn how TikTok combines social media and e-commerce and offers a unique user experience. Secondly, based on some actual successful cases of TikTok, evaluate the effect of TikTok’s e-commerce strategy: study the effect and influence of TikTok’s e-commerce strategy; Put forward suggestions for TikTok’s e-commerce development. Based on the research results, suggest corresponding improvement or expansion suggestions for TikTok’s innovation strategy in the e-commerce field.

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