Strategic and Financial Analysis of Nike Based on the Harvard Analysis Framework
DOI:
https://doi.org/10.54097/pj2a4z51Keywords:
Harvard Analytical Framework, Financial analysis, Sports goods industry, Nike.Abstract
With the popularization of fitness and sports culture, there is an increasing demand for sports equipment. It brings opportunities for various industries. Consumer demand for sports equipment is diverse and personalized, meaning that companies must carefully manage their financial position and strategic positioning to adapt to market demands. This article utilizes the Harvard analysis framework to analyze Nike and also selects Puma and Adidas as comparative groups to provide a clearer conclusion. The article primarily analyzes Nike’s overall financial condition from the strategic, financial, and accounting perspectives. From the analysis, it is evident that Nike possesses strong innovation capabilities and market expansion abilities, and its profitability is also far ahead of its peers. However, Nike also faces some issues such as high production costs, excessive inventory accumulation and poor ability to convert assets into revenue. Based on this information, the article also provides some recommendations for Nike to address the identified issues. This not only provides a direction for Nike’s future development but also serves as a reference for other companies in the same industry.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
